Visual Experiments

Virginia Commonwealth University in Qatar (VCUQ) –
Recruitment Viewbook

Virginia Commonwealth University in Qatar (VCUQ) –
Recruitment Viewbook

Virginia Commonwealth University in Qatar (VCUQ) – Recruitment Viewbook

Many of my design concepts come about by results from playful experimentation and being able to see things from a different angle.

The trick is knowing how to make practical use out your experiments which can result in unique ideas. Here are some of my favoritevisual explorations:

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Letters from a poem were cut out of paper to create a stencil. I taped the cut out parts on the paper and noticed that when held up to the light it created interesting layers of transparency. The background texture and light and darks make a thoughtful study too.

My-Beautiful-Darling copy

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stair

Speaking of seeing things from a different angle: I was living in Milan and had to make a decision on whether to extend my visa or return home. At this time I was about to cross the road when I looked up to see this.

I spent a week at a workign woodtype museum in Two Rivers, WI where I was unleashed upon an entire roomful of wood type. It was amazing and since each case was missing some letters, it forced me to experiment with the existing type. These ultra condensed san serifs made the perfect telephone poles.

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help

Speaking of seeing things from a different angle: I was living in Milan and had to make a decision on whether to extend my visa or return home. At this time I was about to cross the road when I looked up to see this.

navigli2

I love when I find geometric patterns in organic settings. This one was found in the reflection of a shallow canal and reflects an apartment building. The algae was growing above the water and created striations under the water, looking like stripes.

This “Beware of Dog” sign was rusted, the image of the dog rusted to replace the painted image and the weather has completely degraded the words.

rusteddog
feet

I found myself in an underground metro where the ceiling was a glass sidewalk for the upstairs part. What are the chances of seeing an image like this where you can see the bottom of peoples‘ shoes? A rare sighting that is almost a design in and of itself.

texturefence

I love the way texture can play with foreground and background. I found this very thing while traveling – a castle seen through an ornately-patterned, wrought iron fence. This image stuck with me for years until it resurfaced as inspiration for paintings.

I've never been drawn to geometric patterns more than while living in the Middle East. I saw it everywhere, from plaster-work on building façades to wood-carved window screens, ceramic tile, textiles, and more.

This became a major component in a body of paintings I created one summer during an artist in residency. This piece is watercolor and gouache, the pattern plays with foreground and background, and as an extra bonus I added the challenge of color theory, each corner's color blending into the next.

IMG_9565

This was a poster iteration that was one of the finalists (but ultimately was not chosen) for the film, “#ReGENERATION.“ The client wanted to use the metaphor of butterflies. After watching the film, I felt butterflies were not strong enough for the subject matter. The illustration of hands combining to create this image was the solution.

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©2020 Emilie Burnham