Virginia Commonwealth University in Qatar (VCUQ) – Recruitment Viewbook

Virginia Commonwealth University in Qatar (VCUQ) –
Recruitment Viewbook

Virginia Commonwealth University in Qatar (VCUQ) –
Recruitment Viewbook

Virginia Commonwealth University in Qatar (VCUQ) – Recruitment Viewbook

BRANDING | PACKAGING DESIGN | ART DIRECTION

BRANDING | PACKAGING DESIGN | ART DIRECTION

BRANDING | PACKAGING DESIGN | ART DIRECTION

VCUQ recruitment publication directed towards potential students and their parents. This viewbook gives details about the various programs, tuition and admission.

VCUQ recruitment publication directed towards potential students and their parents. This viewbook gives details about the various programs, tuition and admission.

VCUQ recruitment publication directed towards potential students and their parents. This viewbook gives details about the various programs, tuition and admission.

VCUQ recruitment publication directed towards potential students and their parents. This viewbook gives details about the various programs, tuition and admission.

VCUQ recruitment publication directed towards potential students and their parents. This viewbook gives details about the various programs, tuition and admission.

CLIENT: Virginia Commonwealth University
in Qatar (VCUQ)— Doha, Qatar

PROJECT: VCUQ Viewbook
ROLES: Art Direction, Logo Design, Graphic Design, Layout, Publication, Typography, 
Packaging, Production

CLIENT: Virginia Commonwealth University
in Qatar (VCUQ)— Doha, Qatar

PROJECT: VCUQ Viewbook
ROLES: Art Direction, Logo Design, Graphic Design, Layout, Publication, Typography, 
Packaging, Production

CLIENT: Virginia Commonwealth University
in Qatar (VCUQ)— Doha, Qatar

PROJECT: VCUQ Viewbook
ROLES: Art Direction, Logo Design, Graphic Design, Layout, Publication, Typography, 
Packaging, Production

CLIENT: Virginia Commonwealth University
in Qatar (VCUQ)— Doha, Qatar

PROJECT: VCUQ Viewbook
ROLES: Art Direction, Logo Design, Graphic Design, Layout, Publication, Typography, 
Packaging, Production

CLIENT: Virginia Commonwealth University
in Qatar (VCUQ)— Doha, Qatar

PROJECT: VCUQ Viewbook
ROLES: Art Direction, Logo Design, Graphic Design, Layout, Publication, Typography, 
Packaging, Production

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

THE WORLD IS FULL OF ORDINARY VISUAL DESIGN, WHY NOT EMBRACE THE UNEXPECTED?

THE WORLD IS FULL OF ORDINARY VISUAL DESIGN, WHY NOT EMBRACE THE UNEXPECTED?

THE WORLD IS FULL OF ORDINARY VISUAL DESIGN, WHY NOT EMBRACE THE UNEXPECTED?

THE WORLD IS FULL OF ORDINARY VISUAL DESIGN, WHY NOT EMBRACE THE UNEXPECTED?

THE WORLD IS FULL OF ORDINARY VISUAL DESIGN, WHY NOT EMBRACE THE UNEXPECTED?

Say hello! Like something you saw? Want to comment? Interested in doing business? Drop me a line at emilieburnham@me.com

Say hello! Like something you saw? Want to comment? Interested in doing business? Drop me a line at emilieburnham@me.com

Say hello! Like something you saw? Want to comment? Interested in doing business? Drop me a line at emilieburnham@me.com

Say hello! Like something you saw? Want to comment? Interested in doing business? Drop me a line at emilieburnham@me.com

Say hello! Like something you saw? Want to comment? Interested in doing business? Drop me a line at emilieburnham@me.com

@2019 Emilie Burnham

@2019 Emilie Burnham

@2019 Emilie Burnham

@2019 Emilie Burnham