The Gate’s Foundation 2019 Annual Newsletter Insert

Virginia Commonwealth University in Qatar (VCUQ) –
Recruitment Viewbook

Virginia Commonwealth University in Qatar (VCUQ) –
Recruitment Viewbook

Virginia Commonwealth University in Qatar (VCUQ) – Recruitment Viewbook

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Each year, Bill and Melinda Gates select a few major issues in the world that represent significant barriers preventing people from making the most of their lives. The goal of this project was to present information using a "newspaper" aesthetic, except with much more typographic sensitivity. Some of the columns had to leave room for hand-written notes (actually written by Bill and Melinda Gates) to be inserted.

The final piece is the size of a newspaper, folded into quarters and inserted into a envelope with coordinating graphics reflecting the newspaper typography.

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

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CHALLENGE: Despite the casual attitude of the newsletter, the content discusses serious topics, from the lack of education, to extreme poverty in underprivileged areas of the world. Because of this, designing something “flashy” wouldn’t be appropriate. With this in mind, the client requested that the center part of newsletter be designed as a type-heavy newspaper layout with spaces for Bill and Melinda's hand-written comments to be inserted in red and blue (red was for Melinda's comments, blue for Bill's.) The overall effect is unassuming, with a personal touch that conveys a conversational tone.

The graphics on the envelope show an enlarged words from the newsletter.

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SOLUTION: Very complex style sheets and hierarchical font systems to design this layout in InDesign. The text boxes used dropped caps, special glyphs, and variety of custom spacing. Much of this type had to be finessed by hand after each revision, as the space would be dramatically altered. This layout also had to make space for hand-written comments to be inset.

Gates image coming soon!

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©2020 Emilie Burnham