Yonderful

Yonderful

Yonderful

Yonderful

Yonderful

Solo women travel website and mobile app

Solo women travel website and mobile app

Solo women travel website and mobile app

Solo women travel website and mobile app

Solo women travel website and mobile app

CLIENT: SELF-INITIATED CONCEPT
ROLES: VISUAL DESIGN, UX DESIGN
TOOLS: ILLUSTRATOR, PHOTOSHOP, FIGMA, SKETCH, MIRO, OPTIMAL WORKSHOP

CLIENT: SELF-INITIATED CONCEPT
ROLES: VISUAL DESIGN, UX DESIGN
TOOLS: ILLUSTRATOR, PHOTOSHOP, FIGMA, SKETCH, MIRO, OPTIMAL WORKSHOP

CLIENT: SELF-INITIATED CONCEPT
ROLES: VISUAL DESIGN, UX DESIGN
TOOLS: ILLUSTRATOR, PHOTOSHOP, FIGMA, SKETCH, MIRO, OPTIMAL WORKSHOP

CLIENT: SELF-INITIATED CONCEPT
ROLES: VISUAL DESIGN, UX DESIGN
TOOLS: ILLUSTRATOR, PHOTOSHOP, FIGMA, SKETCH, MIRO, OPTIMAL WORKSHOP

CLIENT: SELF-INITIATED CONCEPT
ROLES: VISUAL DESIGN, UX DESIGN
TOOLS: ILLUSTRATOR, PHOTOSHOP, FIGMA, SKETCH, MIRO, OPTIMAL WORKSHOP

_YonderfulLanding

“Half of the fun of travel is the aesthetic of lostness.”

“Half the fun of travel is the aesthetic of lostness.”

“Half of the fun of travel is the aesthetic of lostness.”

— RAY BRADBURY

— RAY BRADBURY

— RAY BRADBURY

YonderfulLogoBlue@2x

The yonderful brand is approachable and whimsical. Clouds and blue sky refer to air travel.

ALONE WITH EVERYBODY
Traveling is so important for self-fulfillment and building life experiences. I know this from living and working outside the United States for almost a decade. I observed that single women rarely seem to travel solo and wanted to know why. “Yonderful” is a website and mobile app business concept that emerged from this. Yonderful acts as an online travel resource and international community of solo women travelers. I wanted to help women travel solo anywhere in the world to experience life-changing adventures like I had.

As a student enrolled in the School of Visual Concept’s UX Certificate Program in Seattle, WA, I designed Yonderful to serve as an online travel resource and international community of solo travelers who identify as women. Its mission is to inspire, support, and encourage women to feel empowered to travel solo and experience life-changing adventures anywhere in the world. I came up with the name and designed the logo, a mix of “wonderful” and “yonder.”

To start my research, I looked for existing solo travel sites for women. I found many sites with general categories for solo travel or segments on women and travel. There are blogs by women who traveled solo. I found articles on solo travel on a LGBTQ site. I did not find stand-alone sites purely dedicated to the solo woman traveler. 

ALONE WITH EVERYBODY
Traveling is so important for self-fulfillment and building life experiences. I know this from living and working outside the United States for almost a decade. I observed that single women rarely seem to travel solo and wanted to know why. “Yonderful” is a website and mobile app business concept that emerged from this. Yonderful acts as an online travel resource and international community of solo women travelers. I wanted to help women travel solo anywhere in the world to experience life-changing adventures like I had.

As a student enrolled in the School of Visual Concept’s UX Certificate Program in Seattle, WA, I designed Yonderful to serve as an online travel resource and international community of solo travelers who identify as women. Its mission is to inspire, support, and encourage women to feel empowered to travel solo and experience life-changing adventures anywhere in the world.

To start my research, I looked for existing solo travel sites for women. I found many sites with general categories for solo travel or segments on women and travel. There are blogs by women who traveled solo. I found articles on solo travel on a LGBTQ site. I did not find stand-alone sites purely dedicated to the solo woman traveler. 


ALONE WITH EVERYBODY
Traveling is so important for self-fulfillment and building life experiences. I know this from living and working outside the United States for almost a decade. I observed that single women rarely seem to travel solo and wanted to know why. “Yonderful” is a website and mobile app business concept that emerged from this. Yonderful acts as an online travel resource and international community of solo women travelers. I wanted to help women travel solo anywhere in the world to experience life-changing adventures like I had.

As a student enrolled in the School of Visual Concept’s UX Certificate Program in Seattle, WA, I designed Yonderful to serve as an online travel resource and international community of solo travelers who identify as women. Its mission is to inspire, support, and encourage women to feel empowered to travel solo and experience life-changing adventures anywhere in the world.

To start my research, I looked for existing solo travel sites for women. I found many sites with general categories for solo travel or segments on women and travel. There are blogs by women who traveled solo. I found articles on solo travel on a LGBTQ site. I did not find stand-alone sites purely dedicated to the solo woman traveler.


ALONE WITH EVERYBODY
Traveling is so important for self-fulfillment and building life experiences. I know this from living and working outside the United States for almost a decade. I observed that single women rarely seem to travel solo and wanted to know why. “Yonderful” is a website and mobile app business concept that emerged from this. Yonderful acts as an online travel resource and international community of solo women travelers. I wanted to help women travel solo anywhere in the world to experience life-changing adventures like I had.

As a student enrolled in the School of Visual Concept’s UX Certificate Program in Seattle, WA, I designed Yonderful to serve as an online travel resource and international community of solo travelers who identify as women. Its mission is to inspire, support, and encourage women to feel empowered to travel solo and experience life-changing adventures anywhere in the world.

To start my research, I looked for existing solo travel sites for women. I found many sites with general categories for solo travel or segments on women and travel. There are blogs by women who traveled solo. I found articles on solo travel on a LGBTQ site. I did not find stand-alone sites purely dedicated to the solo woman traveler.

ALONE WITH EVERYBODY
Traveling is so important for self-fulfillment and building life experiences. I know this from living and working outside the United States for almost a decade. I observed that single women rarely seem to travel solo and wanted to know why. “Yonderful” is a website and mobile app business concept that emerged from this. Yonderful acts as an online travel resource and international community of solo women travelers. I wanted to help women travel solo anywhere in the world to experience life-changing adventures like I had.

As a student enrolled in the School of Visual Concept’s UX Certificate Program in Seattle, WA, I designed Yonderful to serve as an online travel resource and international community of solo travelers who identify as women. Its mission is to inspire, support, and encourage women to feel empowered to travel solo and experience life-changing adventures anywhere in the world.

To start my research, I looked for existing solo travel sites for women. I found many sites with general categories for solo travel or segments on women and travel. There are blogs by women who traveled solo. I found articles on solo travel on a LGBTQ site. I did not find stand-alone sites purely dedicated to the solo woman traveler.

Small_CompAnalysisUpdated

“Most of the time when traveling, plan B is better than plan A.”

“Most of the time when traveling, plan B is better than plan A.”

“Most of the time when traveling, plan B is better than plan A.”

“Most of the time when traveling, plan B is better than plan A.”

— COLLEEN C.

— COLLEEN C.

WHO IS MY AUDIENCE?
Yonderful’s target audience is female-identified people who want to travel solo but for whatever reason have not. They’re open to the idea of traveling solo and want to experience travel through a lens outside of the usual tourist destinations. They are culturally curious.

I interviewed six women living in the US, Canada, Mexico and Egypt to learn about their travel experiences, and any motivating or hindering factors. 

WHO IS MY AUDIENCE?
Yonderful’s target audience is female-identified people who want to travel solo but for whatever reason have not. They’re open to the idea of traveling solo and want to experience travel through a lens outside of the usual tourist destinations. They are culturally curious.

I interviewed six women living in the US, Canada, Mexico and Egypt to learn about their travel experiences, and any motivating or hindering factors. 

WHO IS MY AUDIENCE?
Yonderful’s target audience is female-identified people who want to travel solo but for whatever reason have not. They’re open to the idea of traveling solo and want to experience travel through a lens outside of the usual tourist destinations. They are culturally curious.

I interviewed six women living in the US, Canada, Mexico and Egypt to learn about their travel experiences, and any motivating or hindering factors. 

WHO IS MY AUDIENCE?
Yonderful’s target audience is female-identified people who want to travel solo but for whatever reason have not. They’re open to the idea of traveling solo and want to experience travel through a lens outside of the usual tourist destinations. They are culturally curious.

I interviewed six women living in the US, Canada, Mexico and Egypt to learn about their travel experiences, and any motivating or hindering factors. 

NewPersonaSnapshot

The main user snapshot representing detailed user behavior.

The main user snapshot representing detailed user behavior.

The main user snapshot representing detailed user behavior.

UNPACKING THE ANSWERS
I expected fear to be the main reason for not traveling solo, but it wasn’t. Research revealed a variety of barriers to solo travel, including anxiety about the unknown, language barriers, not enough travel experience, being overwhelmed by the process, too many options, and loneliness. Some study participants said solo travel had never occurred to them as an option.

UNPACKING THE ANSWERS
I expected fear to be the main reason for not traveling solo, but it wasn’t. Research revealed a variety of barriers to solo travel, including anxiety about the unknown, language barriers, not enough travel experience, being overwhelmed by the process, too many options, and loneliness. Some study participants said solo travel had never occurred to them as an option.

UNPACKING THE ANSWERS
I expected fear to be the main reason for not traveling solo, but it wasn’t. Research revealed a variety of barriers to solo travel, including anxiety about the unknown, language barriers, not enough travel experience, being overwhelmed by the process, too many options, and loneliness. Some study participants said solo travel had never occurred to them as an option.

UNPACKING THE ANSWERS
I expected fear to be the main reason for not traveling solo, but it wasn’t. Research revealed a variety of barriers to solo travel, including anxiety about the unknown, language barriers, not enough travel experience, being overwhelmed by the process, too many options, and loneliness. Some study participants said solo travel had never occurred to them as an option.

INTERVIEW RESULTS LED TO THESE TWO QUESTIONS:

1. How might Yonderful help more women see that traveling alone can be safe, fulfilling, and relatively easy?

2. How might Yonderful encourage solo women travelers to venture outside of their own countries and away from tourist destinations?

INTERVIEW RESULTS LED TO THESE TWO QUESTIONS:

1. How might Yonderful help more women see that traveling alone can be safe, fulfilling, and relatively easy?

2. How might Yonderful encourage solo women travelers to venture outside of their own countries and away from tourist destinations?

INTERVIEW RESULTS LED TO THESE TWO QUESTIONS:

1. How might Yonderful help more women see that traveling alone can be safe, fulfilling, and relatively easy?

2. How might Yonderful encourage solo women travelers to venture outside of their own countries and away from tourist destinations?

With these guiding questions, I developed five ideas to design Yonderful’s website:

1. A “User Exchange” for sharing stories, giving advice, and building confidence for rookies.

2. Highly filterable, customizable searches to help users find destinations that match their interests and traveling style.

3. Intro pages for all categories that highlight suggested/recommended destinations for each category and user’s experience level.

4. Inspiration for uncommon travel destinations using full-color imagery throughout for users to envision themselves there.

5. Access to all travel details in one place.

With these guiding questions, I developed five ideas to design Yonderful’s website:

1. A “User Exchange” for sharing stories, giving advice, and building confidence for rookies.

2. Highly filterable, customizable searches to help users find destinations that match their interests and traveling style.

3. Intro pages for all categories that highlight suggested/recommended destinations for each category and user’s experience level.

4. Inspiration for uncommon travel destinations using full-color imagery throughout for users to envision themselves there.

5. Access to all travel details in one place.

With these guiding questions, I developed five ideas to design Yonderful’s website:

1. A “User Exchange” for sharing stories, giving advice, and building confidence for rookies.

2. Highly filterable, customizable searches to help users find destinations that match their interests and traveling style.

3. Intro pages for all categories that highlight suggested/recommended destinations for each category and user’s experience level.

4. Inspiration for uncommon travel destinations using full-color imagery throughout for users to envision themselves there.

5. Access to all travel details in one place.

With these guiding questions, I developed five ideas to design Yonderful’s website:

1. A “User Exchange” for sharing stories, giving advice, and building confidence for rookies.

2. Highly filterable, customizable searches to help users find destinations that match their interests and traveling style.

3. Intro pages for all categories that highlight suggested/recommended destinations for each category and user’s experience level.

4. Inspiration for uncommon travel destinations using full-color imagery throughout for users to envision themselves there.

5. Access to all travel details in one place.

EBUserFlowDiagram_AllPages

NAVIGATING THE NAVIGATION
When designing the navigation, I initially hypothesized that location should inform the site structure. However, after running a card sorting exercise revealed that users have an activity in mind and then find a location to do it.

NAVIGATING THE NAVIGATION
When designing the navigation, I initially hypothesized that location should inform the site structure. However, after running a card sorting exercise revealed that users have an activity in mind and then find a location to do it.

NAVIGATING THE NAVIGATION
When designing the navigation, I initially hypothesized that location should inform the site structure. However, after running a card sorting exercise revealed that users have an activity in mind and then find a location to do it.

NAVIGATING THE NAVIGATION
When designing the navigation, I initially hypothesized that location should inform the site structure. However, after running a card sorting exercise revealed that users have an activity in mind and then find a location to do it.

“I knew I wanted to take a long-term fine art course, and then I looked for locations.”

“I knew I wanted to take a long-term fine art course, and then I looked for locations.”

— TULASI

— TULASI

EB_YonderfulNav

There are so many criteria related to travel. The challenge was to organize them in a way that’s easy to use and won’t overwhelm. I developed a categorization filter so users can customize settings by country, location, activity, dates, etc. The search button becomes an important feature and is prominently featured with auto-suggestion.

5/6 respondents said that planning trips is a complex task and, in some cases, leads to procrastination. Yonderful helps reduce the overwhelming process by maintaining excitement through imagery, tips from other users and filters to easily customize searches.

Travel planning is inherently a complex process. Therefore, it was important to distill it into the most minimal essence so as not to overcome the user.

There are so many criteria related to travel. The challenge was to organize them in a way that’s easy to use and won’t overwhelm. I developed a categorization filter so users can customize settings by country, location, activity, dates, etc. The search button becomes an important feature and is prominently featured with auto-suggestion.

5/6 respondents said that planning trips is a complex task and, in some cases, leads to procrastination. Yonderful helps reduce the overwhelming process by maintaining excitement through imagery, tips from other users and filters to easily customize searches.

Travel planning is inherently a complex process. Therefore, it was important to distill it into the most minimal essence so as not to overcome the user.

There are so many criteria related to travel. The challenge was to organize them in a way that’s easy to use and won’t overwhelm. I developed a categorization filter so users can customize settings by country, location, activity, dates, etc. The search button becomes an important feature and is prominently featured with auto-suggestion.

5/6 respondents said that planning trips is a complex task and, in some cases, leads to procrastination. Yonderful helps reduce the overwhelming process by maintaining excitement through imagery, tips from other users and filters to easily customize searches.

Travel planning is inherently a complex process. Therefore, it was important to distill it into the most minimal essence so as not to overcome the user.

There are so many criteria related to travel. The challenge was to organize them in a way that’s easy to use and won’t overwhelm. I developed a categorization filter so users can customize settings by country, location, activity, dates, etc. The search button becomes an important feature and is prominently featured with auto-suggestion.

5/6 respondents said that planning trips is a complex task and, in some cases, leads to procrastination. Yonderful helps reduce the overwhelming process by maintaining excitement through imagery, tips from other users and filters to easily customize searches.

Travel planning is inherently a complex process. Therefore, it was important to distill it into the most minimal essence so as not to overcome the user.

SmallHomePage_Yonderful

Home page primary navigation content is distilled into three categories: Our Story, Explore, My Journal.

Home page primary navigation content is distilled into three categories: Our Story, Explore, My Journal.

Home page primary navigation content is distilled into three categories: Our Story, Explore, My Journal.

Home page primary navigation content is distilled into three categories: Our Story, Explore, My Journal.

Activities and locations are contained in the Explore link, containing sub-categories based on types of activities: Action, Nature, Arts + Culture, Learn, Volunteer, and Calm.

Activities and locations are contained in the Explore link, containing sub-categories based on types of activities: Action, Nature, Arts + Culture, Learn, Volunteer, and Calm.

Activities and locations are contained in the Explore link, containing sub-categories based on types of activities: Action, Nature, Arts + Culture, Learn, Volunteer, and Calm.

Activities and locations are contained in the Explore link, containing sub-categories based on types of activities: Action, Nature, Arts + Culture, Learn, Volunteer, and Calm.

SmallEBSub-Nav_Entire3

When clicked, each of the three main categories reveals a more detailed secondary navigation.

When clicked, each of the three main categories reveals a more detailed secondary navigation.

When clicked, each of the three main categories reveals a more detailed secondary navigation.

When clicked, each of the three main categories reveals a more detailed secondary navigation.

WISH YOU WERE HERE
Yonderful captures user’s imaginations with high-quality imagery, then offers recommendations to build on that interest. When clicking on a recommendation, the user is taken to an information page. This page includes a map and recommended nearby travel destinations. Since planning a trip involves a lot of research, Yonderful has built in the ability to save, share, comment, and even “favoriting” where they want to go soon.

WISH YOU WERE HERE
Yonderful captures user’s imaginations with high-quality imagery, then offers recommendations to build on that interest. When clicking on a recommendation, the user is taken to an information page. This page includes a map and recommended nearby travel destinations. Since planning a trip involves a lot of research, Yonderful has built in the ability to save, share, comment, and even “favoriting” where they want to go soon.

WISH YOU WERE HERE
Yonderful captures user’s imaginations with high-quality imagery, then offers recommendations to build on that interest. When clicking on a recommendation, the user is taken to an information page. This page includes a map and recommended nearby travel destinations. Since planning a trip involves a lot of research, Yonderful has built in the ability to save, share, comment, and even “favoriting” where they want to go soon.

WISH YOU WERE HERE
Yonderful captures user’s imaginations with high-quality imagery, then offers recommendations to build on that interest. When clicking on a recommendation, the user is taken to an information page. This page includes a map and recommended nearby travel destinations. Since planning a trip involves a lot of research, Yonderful has built in the ability to save, share, comment, and even “favoriting” where they want to go soon.

YOUR PERSONAL TRAVEL GUIDE
To build users’ sense of safety and curiosity, “My Journal,” a customizable archive of user-generated content, gives users access to details throughout all phases of travel – before, during and after. Yonderful community members can organize and filter by location, time, even, share photos, set reminders and more.

While planning a trip, users can save dates, itineraries, hotel, transportation and other booking information. During travel they can access and share hotel information, confirmations, phone numbers, emergency information, and add photos to social media. After the trip they can store contact information, add reminders, share information. They can also write about their activities and locations on the main site as well. Users can share information and access on their calendar or maps.

Several study participants said that if a role model or friend traveled solo before them, it would reduce their anxiety. “My Journal” allows users to build a community of solo travelers. Through this community, women are supported by having direct access to other women’s experiences and travel advice. My hypothesis was that women will be more willing to travel solo with the encouragement of virtual travel friends.

YOUR PERSONAL TRAVEL GUIDE
To build users’ sense of safety and curiosity, “My Journal,” a customizable archive of user-generated content, gives users access to details throughout all phases of travel – before, during and after. Yonderful community members can organize and filter by location, time, even, share photos, set reminders and more.

While planning a trip, users can save dates, itineraries, hotel, transportation and other booking information. During travel they can access and share hotel information, confirmations, phone numbers, emergency information, and add photos to social media. After the trip they can store contact information, add reminders, share information. They can also write about their activities and locations on the main site as well. Users can share information and access on their calendar or maps.

Several study participants said that if a role model or friend traveled solo before them, it would reduce their anxiety. “My Journal” allows users to build a community of solo travelers. Through this community, women are supported by having direct access to other women’s experiences and travel advice. My hypothesis was that women will be more willing to travel solo with the encouragement of virtual travel friends.

YOUR PERSONAL TRAVEL GUIDE
To build users’ sense of safety and curiosity, “My Journal,” a customizable archive of user-generated content, gives users access to details throughout all phases of travel – before, during and after. Yonderful community members can organize and filter by location, time, even, share photos, set reminders and more.

While planning a trip, users can save dates, itineraries, hotel, transportation and other booking information. During travel they can access and share hotel information, confirmations, phone numbers, emergency information, and add photos to social media. After the trip they can store contact information, add reminders, share information. They can also write about their activities and locations on the main site as well. Users can share information and access on their calendar or maps.

Several study participants said that if a role model or friend traveled solo before them, it would reduce their anxiety. “My Journal” allows users to build a community of solo travelers. Through this community, women are supported by having direct access to other women’s experiences and travel advice. My hypothesis was that women will be more willing to travel solo with the encouragement of virtual travel friends.

YOUR PERSONAL TRAVEL GUIDE
To build users’ sense of safety and curiosity, “My Journal,” a customizable archive of user-generated content, gives users access to details throughout all phases of travel – before, during and after. Yonderful community members can organize and filter by location, time, even, share photos, set reminders and more.

While planning a trip, users can save dates, itineraries, hotel, transportation and other booking information. During travel they can access and share hotel information, confirmations, phone numbers, emergency information, and add photos to social media. After the trip they can store contact information, add reminders, share information. They can also write about their activities and locations on the main site as well. Users can share information and access on their calendar or maps.

Several study participants said that if a role model or friend traveled solo before them, it would reduce their anxiety. “My Journal” allows users to build a community of solo travelers. Through this community, women are supported by having direct access to other women’s experiences and travel advice. My hypothesis was that women will be more willing to travel solo with the encouragement of virtual travel friends.

Small_MyPeopleFullPageAndDetail

MY JOURNAL is highly customizeable. Here is the "My People" page. With this, the user can store contact information along with notes on where they met and when.

Icons become an important feature as they link to social media, allow notes and comments, and can even set a timer for follow-ups. This also links to the "MY MAPS" page where you can add their photo mini to locations.

MY JOURNAL is highly customizeable. Here is the "My People" page. With this, the user can store contact information along with notes on where they met and when.

Icons become an important feature as they link to social media, allow notes and comments, and can even set a timer for follow-ups. This also links to the "MY MAPS" page where you can add their photo mini to locations.

MY JOURNAL is highly customizeable. Here is the "My People" page. With this, the user can store contact information along with notes on where they met and when.

Icons become an important feature as they link to social media, allow notes and comments, and can even set a timer for follow-ups. This also links to the "MY MAPS" page where you can add their photo mini to locations.

MY JOURNAL is highly customizeable. Here is the "My People" page. With this, the user can store contact information along with notes on where they met and when.

Icons become an important feature as they link to social media, allow notes and comments, and can even set a timer for follow-ups. This also links to the "MY MAPS" page where you can add their photo mini to locations.

MY JOURNAL is highly customizeable. Here is the "My People" page. With this, the user can store contact information along with notes on where they met and when.

Icons become an important feature as they link to social media, allow notes and comments, and can even set a timer for follow-ups. This also links to the "MY MAPS" page where you can add their photo mini to locations.

USER FEEDBACK
High-level summary of responses to the Yonderful prototype site:

• The sub-navigation is daunting and should be simplified.

• Having an international audience, icons simplify the site for non- English speakers.

• Users like the destination recommendations on the home page because they give them ideas that they wouldn’t otherwise have considered.

• Users like the cultural activity recommendations too. They said Yonderful inspired them to check out new activities and places and has potential as an actual product.

• Users loved “My Journal.” They liked suggestions from people they might potentially meet while traveling and suggested adding filter functionality for names, dates, where met, etc. 

USER FEEDBACK
High-level summary of responses to the Yonderful prototype site:

• The sub-navigation is daunting and should be simplified.

• Having an international audience, icons simplify the site for non- English speakers.

• Users like the destination recommendations on the home page because they give them ideas that they wouldn’t otherwise have considered.

• Users like the cultural activity recommendations too. They said Yonderful inspired them to check out new activities and places and has potential as an actual product.

• Users loved “My Journal.” They liked suggestions from people they might potentially meet while traveling and suggested adding filter functionality for names, dates, where met, etc. 

CAN I GET A REDO?
At the end of this project, I discovered things I wish I’d done differently. 

• I’d conduct interviews with respondents covering a wider age range.

• I didn’t think to factor in that when you live outside of your home countries by your own choice, you're already more adventurous than most by that fact alone. I need to interview people who live in their own country.

• A beginner traveler needs more information and advice than an expert. Therefore, icons for levels of expertise indicating beginner, intermediate and advanced would be helpful.

• Instead of showing the entire detailed list on the contextual navigation, I would reduce visual overload with a drop-down menu for each sub-category.

CAN I GET A REDO?
At the end of this project, I discovered things I wish I’d done differently. 

• I’d conduct interviews with respondents covering a wider age range.

• I didn’t think to factor in that when you live outside of your home countries by your own choice, you're already more adventurous than most by that fact alone. I need to interview people who live in their own country.

• A beginner traveler needs more information and advice than an expert. Therefore, icons for levels of expertise indicating beginner, intermediate and advanced would be helpful.

• Instead of showing the entire detailed list on the contextual navigation, I would reduce visual overload with a drop-down menu for each sub-category.

CAN I GET A REDO?
At the end of this project, I discovered things I wish I’d done differently. 

• I’d conduct interviews with respondents covering a wider age range.

• I didn’t think to factor in that when you live outside of your home countries by your own choice, you're already more adventurous than most by that fact alone. I need to interview people who live in their own country.

• A beginner traveler needs more information and advice than an expert. Therefore, icons for levels of expertise indicating beginner, intermediate and advanced would be helpful.

• Instead of showing the entire detailed list on the contextual navigation, I would reduce visual overload with a drop-down menu for each sub-category.

CAN I GET A REDO?
At the end of this project, I discovered things I wish I’d done differently. 

• I’d conduct interviews with respondents covering a wider age range.

• I didn’t think to factor in that when you live outside of your home countries by your own choice, you're already more adventurous than most by that fact alone. I need to interview people who live in their own country.

• A beginner traveler needs more information and advice than an expert. Therefore, icons for levels of expertise indicating beginner, intermediate and advanced would be helpful.

• Instead of showing the entire detailed list on the contextual navigation, I would reduce visual overload with a drop-down menu for each sub-category.

SIMPLIFIED SECONDARY NAVIGATION

SIMPLIFIED SECONDARY NAVIGATION

SIMPLIFIED SECONDARY NAVIGATION

SIMPLIFIED SECONDARY NAVIGATION

Small_CompareNavSimplerComplex

MOBILE USER FLOW

MOBILE USER FLOW

MOBILE USER FLOW

MOBILE USER FLOW

Small_EB_MobileWireframe

LANDING PAGE
1. Hamburger Menu opens main categories
2. Member log-in + subscriber sign up
3. Article + video buttons leading to content

MAIN MENU
4. Main categories:  • Our Story
• Explore
• My Journal
5. Auto-suggest search bar

SECONDARY MENU (Option 1)
Horizontal scroll of list of topics

6. Sub-categories
7. Location details
8. Icons
• Map: see location on map
• Favorite: Save to list
• Alert: Reminders

SECONDARY MENU (Option 2)
Vertical scroll category lists
9. Vertical category list
10. Location details drop-down

SECONDARY MENU (Option 3)
Horizontal scroll sub-categorylist headers
11. Horizontal scroll secondary navigation list headers + sub-category lists
10. Location details drop-down + vertical scroll

ACTIVITY PAGE
13. Hero shot and descriptions

LOG-IN + SUBSCRIBER PAGE
14. User log in
15. Join premium prompt button

LANDING PAGE
1. Hamburger Menu opens main categories
2. Member log-in + subscriber sign up
3. Article + video buttons leading to content

MAIN MENU
4. Main categories:  • Our Story
• Explore
• My Journal
5. Auto-suggest search bar

SECONDARY MENU (Option 1)
Horizontal scroll of list of topics

6. Sub-categories
7. Location details
8. Icons
• Map: see location on map
• Favorite: Save to list
• Alert: Reminders

SECONDARY MENU (Option 2)
Vertical scroll category lists
9. Vertical category list
10. Location details drop-down

SECONDARY MENU (Option 3)
Horizontal scroll sub-categorylist headers
11. Horizontal scroll secondary navigation list headers + sub-category lists
10. Location details drop-down + vertical scroll

ACTIVITY PAGE
13. Hero shot and descriptions

LOG-IN + SUBSCRIBER PAGE
14. User log in
15. Join premium prompt button

LANDING PAGE
1. Hamburger Menu opens main categories
2. Member log-in + subscriber sign up
3. Article + video buttons leading to content

MAIN MENU
4. Main categories:  • Our Story
• Explore
• My Journal
5. Auto-suggest search bar

SECONDARY MENU (Option 1)
Horizontal scroll of list of topics

6. Sub-categories
7. Location details
8. Icons
• Map: see location on map
• Favorite: Save to list
• Alert: Reminders

SECONDARY MENU (Option 2)
Vertical scroll category lists
9. Vertical category list
10. Location details drop-down

SECONDARY MENU (Option 3)
Horizontal scroll sub-categorylist headers
11. Horizontal scroll secondary navigation list headers + sub-category lists
10. Location details drop-down + vertical scroll

ACTIVITY PAGE
13. Hero shot and descriptions

LOG-IN + SUBSCRIBER PAGE
14. User log in
15. Join premium prompt button

LANDING PAGE
1. Hamburger Menu opens main categories
2. Member log-in + subscriber sign up
3. Article + video buttons leading to content

MAIN MENU
4. Main categories:  • Our Story
• Explore
• My Journal
5. Auto-suggest search bar

SECONDARY MENU (Option 1)
Horizontal scroll of list of topics

6. Sub-categories
7. Location details
8. Icons
• Map: see location on map
• Favorite: Save to list
• Alert: Reminders

SECONDARY MENU (Option 2)
Vertical scroll category lists
9. Vertical category list
10. Location details drop-down

SECONDARY MENU (Option 3)
Horizontal scroll sub-categorylist headers
11. Horizontal scroll secondary navigation list headers + sub-category lists
10. Location details drop-down + vertical scroll

ACTIVITY PAGE
13. Hero shot and descriptions

LOG-IN + SUBSCRIBER PAGE
14. User log in
15. Join premium prompt button

FURTHER DOWN THE ROAD

• I plan to complete a version of the mobile app. The mobile and social media nature of travel makes this important.

• The positive responses of “My Journal” convince me that it should spin off to become a stand-alone travel app.

• A secondary user emerged through developing this project: artisans and small businesses. When people interact with local artisans and businesses through workshops and events, they gain authentic cultural experiences and connections. 

• Since this site potentially caters to an international audience, icons would help add inclusivity for addressing various languages.

FURTHER DOWN THE ROAD

• I plan to complete a version of the mobile app. The mobile and social media nature of travel makes this important.

• The positive responses of “My Journal” convince me that it should spin off to become a stand-alone travel app.

• A secondary user emerged through developing this project: artisans and small businesses. When people interact with local artisans and businesses through workshops and events, they gain authentic cultural experiences and connections. 

• Since this site potentially caters to an international audience, icons would help add inclusivity for addressing various languages.

FURTHER DOWN THE ROAD

• I plan to complete a version of the mobile app. The mobile and social media nature of travel makes this important.

• The positive responses of “My Journal” convince me that it should spin off to become a stand-alone travel app.

• A secondary user emerged through developing this project: artisans and small businesses. When people interact with local artisans and businesses through workshops and events, they gain authentic cultural experiences and connections. 

• Since this site potentially caters to an international audience, icons would help add inclusivity for addressing various languages.

FURTHER DOWN THE ROAD

• I plan to complete a version of the mobile app. The mobile and social media nature of travel makes this important.

• The positive responses of “My Journal” convince me that it should spin off to become a stand-alone travel app.

• A secondary user emerged through developing this project: artisans and small businesses. When people interact with local artisans and businesses through workshops and events, they gain authentic cultural experiences and connections. 

• Since this site potentially caters to an international audience, icons would help add inclusivity for addressing various languages.

Small_YonderfulMobileTemplate_1-min

I continued to stream-line information on mobile. The main menu is accessed through a hamburger menu which, when clicked, opens the main menu accessing Our Story, Explore, and My Journal.

I continued to stream-line information on mobile. The main menu is accessed through a hamburger menu which, when clicked, opens the main menu accessing Our Story, Explore, and My Journal.

I continued to stream-line information on mobile. The main menu is accessed through a hamburger menu which, when clicked, opens the main menu accessing Our Story, Explore, and My Journal.

YOU MAY NOW ROAM ABOUT THE CABIN
I started this project before Covid, and a year later people are still grounded. So many people are eager to start traveling again. When we are finally out of this pandemic, I hope Yonderful can play a part in supporting women to travel solo wherever their curiosity takes them. 

YOU MAY NOW ROAM ABOUT THE CABIN
I started this project before Covid, and a year later people are still grounded. So many people are eager to start traveling again. When we are finally out of this pandemic, I hope Yonderful can play a part in supporting women to travel solo wherever their curiosity takes them. 

YOU MAY NOW ROAM ABOUT THE CABIN
I started this project before Covid, and a year later people are still grounded. So many people are eager to start traveling again. When we are finally out of this pandemic, I hope Yonderful can play a part in supporting women to travel solo wherever their curiosity takes them. 

YOU MAY NOW ROAM ABOUT THE CABIN
I started this project before Covid, and a year later people are still grounded. So many people are eager to start traveling again. When we are finally out of this pandemic, I hope Yonderful can play a part in supporting women to travel solo wherever their curiosity takes them. 


“Stop saying ‘I wish I could,’ and just go.”

“Stop saying ‘I wish I could,’ and just go.”

“Stop saying ‘I wish I could,’ and just go.”

“Stop saying ‘I wish I could,’ and just go.”

– WENDY Q.

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