Logos & Branding

Virginia Commonwealth University in Qatar (VCUQ) –
Recruitment Viewbook

Virginia Commonwealth University in Qatar (VCUQ) –
Recruitment Viewbook

Virginia Commonwealth University in Qatar (VCUQ) – Recruitment Viewbook

I love designing logos, and have created many throughout my career. I've designed logos for clients covering the gamut from corporate to entertainment and everything in-between.

I always start logo conceptualization with typography — even if I know they will end up as image-based. I look for typographic opportunities in the letters of the words then find appropriate typefaces to support the tone and purpose. Typography lends a lot of personality beyond the literal words, allowing for viewer interpretation making it more engaging. Initially, I approach branding and logo projects typographically. Type affords opportunities for amplifying the brand message through viewer interpretation without confining, that can happen with images. 

Logos represent and augment the overall brand. This is a fairly big "ask" considering that the logo is usually the driving component encapsulating brand direction. It is therefore crucial to capture the most accurate brand message to lead the subsequent visuals. The largest challenges come when having to create a group of logos within one project where each logo has to represent separate components while holding together as a whole.

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

Challenge: The primary purpose of this extensive project was to attract and inform potential students and their parents. The Viewbook showcases the University, the programs, the faculty, student life, costs & housing, and the city of Doha, Qatar in general – and both in English and Arabic.

The secondary purpose of this project was to showcase design potential to affect the world. The brief required that the f inished piece be an extreme example of environmental conscientiousness.

Solution: Of course, this could have stopped and started with recycled paper however, I felt it should showcase more.

The four department sections were designed to be individual pieces that slid into the main section's spine. That way, if the user was not interested in a topic, they could customize their own Viewbook based only on their specif ic interests without having to take the other sections. The booklet sections were printed separately and when they ran out, only those sections needed to be reprinted, instead of the entire book (thus conserving materials).

NahoOrigami_355px
H+YLogo_355px
BullsEye3_355px
JeudiRoseLogo_355px
MineHausBW_355px
AgateSt_355px
Steam_355px
TimeTamer_335ps
NahoLines
CornishTurns90_355px
BullsEye1_355px
H+YGlobe_355px
H+YOrnament_355px
MineHausColor_355px
SteamRrays_355px
Smitten_355px
BullsEye2_355px
OrbyV2_355px
DivaInterrupted_355px
MomBomb_355px
SteamWords_355px
MineHaus2_355px
Insight_355px
ELLCI_355px
KneadAGuy_355px
Ellci_BlueSeal_355px

©2020 Emilie Burnham